Jan 18, 2009

'Yes We Can' learn from Barack Obama

Barack Obama did it. LK Advani is doing it.

BJP's Prime Ministerial candidate for Indian Elections 2009, LK Advani is following Barack Obama's footsteps.
He has a website, a blog, a mega budget adwords campaign and he is doing social networking to target the youth of India.

But, why am I discussing politics on this presentations blog?
LK Advani's website has 3 lessons for presenters.

1. Start Well

2. Avoid Information Overload

3. Be Clear

Start Well

The landing page is clear and simple. The
candidate's image is followed by a small introductory write up. The candidate greets you with a recorded audio speech grabbing complete attention. He delivers his two minute speech to his target audience well. Scope for improvement: A video would have done a better job.

Avoid Information Overload
The Home page is a damper after a good start. The lessons from Obama's website have not been taken at all. One needs to reduce clutter & club similar information (be more organised). There are 29 items on LK Advani's home page which fight for your attention. His various public speeches could have been clubbed under one head.

Be Clear
You (the voter; the audience) would like to know what Obama thinks on Technology. In 3 bullet points, Obama gets h
is views across. On the other hand, Advani talks in a 292 word essay. He might have a stronger argument but will still lose to Obama, if they were fighting for the same post.

So, start well, avoid information overload and be clear to win your audience's vote

Do you have more lessons to share?