Dec 8, 2009

Unleash the hidden power of your visiting card

Imagine you are going to make a sales pitch or a presentation to raise sponsorship money or to get funding for your start up. What do you do first? You introduce yourself, your company and hand out your visiting card. Then you start making your presentation.

Have you ever thought about the role of your visiting card? Do you know that it can act as a major differentiator for you? It can positively impact your presentation (and your business) and leave a great first impression.

Take out your visiting card now and look at it. What does it say about you to an absolute stranger who will read it? What does it say about your company? Does it say anything about why one should do business with you?

No. Your visiting card just conveys facts; your name, company name, designation, address, contact number and email id. Why does it not say anything about your work?

Your Visiting Card is your slide zero. It is nothing but a two slide presentation you make about yourself and your company to the client before you come to slide 1 of your presentation. You have a chance to impresses your client right at the start of your presentation. A normal visiting card is just a fact sharing medium and fails at creating any impression. It is what everyone does; dull and boring. By making a few changes to your visiting card, you can really enhance your business success.

If you are an entrepreneur
1. Write in 1 sentence what your company does, on the back of the card
2. Write in 1 sentence why your company does it better than your competition (this gives your client the reason why you are better than others)

If you are an employee
1. Write in 1 sentence what your company does, on the back of the card
2. Write in 1 sentence why your company does it better than your competition
3. Write in 1 sentence what is your role in the company (this will great give clarity to the person dealing with you)

Go ahead. Take the path less traveled. Create a different visiting card and make a great first impression. Tell your clients what you do and that you do it better than others. This will create a powerful impact on them.