Getting ahead of yourself

Two days back I attended a presentation in my office. A sales person was pitching for a sponsorship.

She wanted to talk about 4 things on a slide. When the slide appeared, it contained 4 lines of text. She started talking about the first point. After 30 seconds, she reached point 2. But by then I was at point 4 :-)

If you have to share things one after the other, do not display all the text at once. Your audience will always jump ahead of you. Instead of listening, they will be busy reading. It is unavoidable.

Use animation. Click and line 1 appears. Discuss it. Then click and line 2 appears and so on.