Last week I was in Singapore and I was attending the 'Creatures of the Night Show' in the famous Night Safari. The show was all about animals performing interesting acts on stage in front of a large audience. The show ended with an important conservation message. Such messages are usually boring and difficult to make people to care and act.
In this case, the message was: segregating the waste. We should throw aluminium, paper and plastic in separate garbage bins.
This message can be given simply. We request you to throw aluminium, paper and plastic in separate garbage bins. It is good for the environment.
But this would be lame. Plus, how do you make people pay attention, care about the message and finally act upon it?
What the host did was awesome. She threw some coke cans, paper and plastic cups in front of us and asked an animal (otter in this case) to come. The first otter picked up the plastic cups and put it in the bin marked 'plastic'. Then the second otter came and put paper in the bin for paper. Then came the third otter.
The message was simple. Even animals know what to do and what is right for the environment. We all got the point :)
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