Dec 20, 2023

What to focus in your B2B sales presentation?

You are on a call, with a new prospect

You introduce yourself, but they look suspect

Are you the right vendor, they have a doubt

Go ahead and build trust, that’s all this is about

First tell them who you are

What you do, not what makes you a star

Before diving deep, let’s be clear

Explain your products and services, my dear

Focus on the benefits of working with you

Show them proof, tangible and true

What makes you special, what stands you out

Let them know, without boast and shout

Think about the pitch from their point of view

Focus more on the prospect, less on you

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