Jun 30, 2010

What does your company do? [Company Profile Presentation]

"What does your company do?"

If I ask you to make a small presentation to introduce your company, how will you do that? What will be your slide headings? What will you talk about and what will you leave?

What does your company's profile presentation contain. If your company does not have a presentation and I ask you to make one, how will you make it?

Last week I came across two corporate profile presentations. One presentation was by a new company into the retail business. This presentation is being used to introduce the company to business associates. The other was by a 3 year old company which is looking for a joint venture partner. They are showing this presentation to companies in the same business and looking for possible tie-ups.

Depending on the need and the audience, the company profile presentation will change (presenting to shareholders and presenting to customers). Yet most slides which introduce the company will be common.

Here are the slide headings of the first company.

  • Vision & Mission
  • About the Industry
  • The Founders
  • Divisions & Group companies
  • Business Model
  • Our Products & Services
  • Our Competition
  • Our Competitive Edge
  • Expansion Plans

Here are the slide headings of the second company.

  • Who we are?
  • What we do?
  • Our expertise (what we specialize in?)
  • Our achievements
  • Our products & services
  • Our competitive edge (what we do better than others?)

Between these two slides which one do you like and why? Which one does a better job? Share your point of view by leaving a comment.

Important update: 
I have written a detailed post on how to make a company profile presentation. 7 Steps in Making your Company Profile Presentation