Feb 21, 2014

What does my audience want? [B2B Sales Presentation Disaster]

Today I sat through a 20 minute presentation which was irrelevant and a sheer waste of time. I had to agree to give time to this B2B business development manager. He had come to talk about his company and what they do. I already knew most of it. Moreover, I was not interested.

And this presenter flew all the way from Mumbai to meet a few clients like me. What a waste of time and money for his company!

What the presenter should have done?

Ask me before coming what I wanted to hear. A small amount of market research helps a lot. By knowing what I would take interest in, he could have made the meeting much more interesting and useful. To him and to me.

I regret sitting through the 20 minutes. What a waste!