Dec 20, 2023

What to focus in your B2B sales presentation?

You are on a call, with a new prospect

You introduce yourself, but they look suspect


Are you the right vendor, they have a doubt

Go ahead and build trust, that’s all this is about


First tell them who you are

What you do, not what makes you a star


Before diving deep, let’s be clear

Explain your products and services, my dear


Focus on the benefits of working with you

Show them proof, tangible and true


What makes you special, what stands you out

Let them know, without boast and shout


Think about the pitch from their point of view

Focus more on the prospect, less on you

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