You are on a call, with a new prospect
You introduce yourself, but they look suspect
Are you the right vendor, they have a doubt
Go ahead and build trust, that’s all this is about
First tell them who you are
What you do, not what makes you a star
Before diving deep, let’s be clear
Explain your products and services, my dear
Focus on the benefits of working with you
Show them proof, tangible and true
What makes you special, what stands you out
Let them know, without boast and shout
Think about the pitch from their point of view
Focus more on the prospect, less on you
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