SmartArt Graphics in PowerPoint: An Introduction

The objective of this post is to introduce SmartArt Graphics to people to who are still shying away from using it or are just unaware of it.In this post, which is by no means exhaustive, I will talk about:

1. What is SmartArt?
2. When should you use SmartArt?
3. What are the types of Smart Art Graphics?
4. What are the various SmartArt styles?

SmartArt Graphics is a visual representation of data or information. It is quick and easy to make and jazzes up your presentation like nothing else. It not only enhances the visual appeal of your information but also helps communicate your idea better. SmartArt, however, is not a graph/chart wherein you input data and get a chart as your output.

Example
Profit in your business unit is under pressure. It has happened because of rising costs, reduced margins and lower sales. You can present it with bullets (as most people do) or by using SmartArt. The profit circle in red and the arrows depicting the cause and effect relationship help communicate your point better.

Do not use it for jazzing up unnecessary content. Use it to drive home a point better. To make it stick in the minds of the audience. You can also use it to make boring content interesting.

What SmartArt cannot do?
SmartArt will not generate charts from raw data.

What are the types of SmartArt Graphics?
SmartArt has the following types of graphics:

List - a list of itemsProcess - steps in a processCycle - a cyclical processHierarchy - an organization chartRelationship - cause & effectMatrix - parts and the wholePyramid - proportional or hierarchical relationship

In total there are 115 types of graphics you can choose from. Which SmartArt you use would depend on your need. Explore the various graphic types and you will find some jewels in the SmartArt gallery.

Getting started with SmartArt Graphics
Go to 'Insert' -> SmartArt -> Choose your SmartArt type
Let's say you choose 'Continuous Block Process' under 'Process'

Adding Shapes
There are 3 boxes to start with. You can add shapes by right clicking on a box and choosing 'add shapes after or before'Entering Text
Start typing your text in the boxes. You can change font type and size by selecting the entire SmartArt object and then changing font under the 'Home' tab.

Design Options
You can change colors and styles of your SmartArt Graphic under 'SmartArt Tools Designs Tab' which opens only when you are working on the SmartArt.

SmartArt Styles
Instead of choosing 'simple fill' which comes by default try styles like white outline, moderate effect, intense effect and polished.

These are the basic things one should know in order to get started with SmartArt.
If you do not use SmartArt Graphics while making presentations I would like to know why. What is it that you dislike? Drop in a comment.

How to add hyperlink to Smart Art?

SmartArt is a great feature in PowerPoint 2007. It has enhanced the visual appeal & ease with which we present information (I will share more on using SmartArt later). But there is a small problem with SmartArt. You cannot create a hyperlink with SmartArt. At least I am yet to figure that out :)

But there is a way you can bypass the problem. Do you know it already? If not, then can you guess?

Let us take a simple example to understand how to add hyperlink to SmartArt. We have a slide on the 4 P's of marketing. You need hyperlinks so that when in slideshow mode, you click on 'Product' you land on the slide which talks about product. Suppose you want to go to Slide No. 8.
Here are the simple steps we will use to create the hyperlink:Step 1: On the 4P's slide, insert another shape. A rounded rectangle (matching the shape of the Product box). Place the new shape over the existing one (need not match it perfectly).


Step 2: Format the newly placed shape -> White fill -> Set transparency to 100% -> Remove lines. You now have a completely transparent shape over your 'Product' SmartArt box.
Step 3: We will now create a hyperlink on this transparent shape. Right click -> Hyperlink -> Choose the slide 8. Choose it from 'Place in this document' because your slide is in the same PPT file.

Your hyperlink is now ready!If you know of any other easier way of adding hyperlinks to SmartArt do leave a comment.