We can present to two types of audiences; First, repeat audience. People to whom we have presented before and second, new audience . People who have never met us and are attending our talk for the very first time. When we present to our colleagues, it is usually a repeat audience but when we present to customers, investors or talk at TED or TEDx the audience is completely new. Here are 5 precautions to take while presenting to a completely new audience: 1. Boost your credibility 2. Avoid the curse of knowledge 3. Avoid jargon altogether 4. Be more likable 5. Go slow Since the audience has never met you, credibility becomes crucial. There are two types of credibility. One, your personal credibility and second is the credibility of your message. If you are a domain expert, you have personal credibility. An experienced professor of marketing talking at TED does not need to worry about his own credibility. Having said that, he still needs to worry about the credi...