Delivering a good B2B sales presentation is no easy task. A lot is at stake and that's why you need to prepare well. But you cannot deliver the exact same pitch to each and every client. When you schedule a meeting with a prospect, take out time and modify the sales presentation to suit this prospects' needs. Here is how you do it. Here is how you analyse your audience (prospect): Who is the audience of my sales presentation? What is her role and designation within the company? In what ways is she different from the last prospect I pitched to? What does my audience expect from my sales presentation? What does my audience already know about the product/solution and my company? Is she an experienced person or a new joinee? How will my prospect evaluate my sales pitch? What are the toughest questions she might ask? Who are all the decision makers for the client? Is she a decision maker? What do I want her (my audience) to feel? What is my emotional sales pitch? How m...