If I am making a sales presentation, this is my favourite storytelling template. If I am making an investor pitch, I still prefer this many times. This template works. What is the 'customer story' template? A real customer story is the base of this template. Pick a customer who has purchased your service. Build the story (and the pitch) around that company. Here is an example. Let us assume your company makes apps for schools. App which helps the school with its ERP and Accounts. This is how you can start your presentation: Elantris International is a school in Chennai which has 3,000 students across 2 campuses. They were having lots of problems when it came to ERP and Accounts. Fees reconciliation was a huge pain point. Collection, tally and reminders were manual. Even salary payments to teachers, drivers, staff and vendors was being handled manually. Overall, the school was wasting a lot of time and resources and was worried about wrong payments and delayed tuition fee receip...

Serif fonts are fonts which have 'serifs', the ticks on their ends. Sans serif fonts are sans (without) the ticks. Serif fonts like Garamond and Times New Roman are used in printing. Books, reports, leaflets and brochures are printed in serif fonts. Because it is easier to read serif fonts on paper. In my book, For Brand's Sake I had used Merriweather from Google. Sans serif fonts are easier to read on screens. That's why apps, websites and presentations use or should use sans serif fonts. This rule applies when there is a lot of text. When you have just a few words, the readability of both font types do not differ a lot. If you are making a presentation, do use sans serif fonts. You can download a good font from Google fonts . Try fonts like Rubik, Nunito Sans, Poppins or Roboto.