Here are 6 ways to engage your clients in your upcoming sales presentation. I write this article as a manager who has spent over a decade evaluating vendors and suppliers on a regular basis. I also write this as a professional presentation consultant who has been helping companies pitch better for the last 1 year+. B2B sales presentation is a high-stakes presentation where usually the first meeting seals your fate. Either you impress your client or you don't. Here are 6 tips to help you engage them better. Click on the infographic for a better view. It contains the summary of this article. 1. Client > You Open your sales presentation right now. Think about the last time you presented this to a prospective client. How much time did you speak for? Out of this, how much time was spent talking about your company and how much time was spent talking about the client - their problems and your solutions to their problems. Recently I saw a sales deck of a large m...

As a keynote speaker, you want to deliver a powerful talk. TED is a platform where some of the best talks take place. Would you like to know what guidelines TED shares with its organizers? 1. Slides are optional A lot of keynote speakers never use slides. While preparing your keynote presentation, think about this. Is your talk powerful on its own? Do you really need slides? Will the slides really make your talk more powerful? Talking without slides will ensure everyone in the audience will look only at you. There will be no distractions. You will be the focal point and this will help you connect better with your audience. Here's what TED tells its organizers - "...if you don’t think your speaker needs slides, don’t let them use slides. Explain to them that their talk is strong enough without them." 2. Use image rich slides Keynote speakers can increase their impact if they use images. One large image is much more powerful than a collage of images. One la...

I have come across 6 common mistakes while analyzing scores of Company Profile Presentations. Let us see what these mistakes are, why they occur and how we can avoid them. 1. Not thinking from the point of view of the audience This happens when 'What we want to tell' becomes more important than "What do they want to hear". This happens when you start by asking - "what do we write in our company profile". So where should you start if you have to make a company profile?  Start by asking these questions: Who is my audience for this presentation? What do they want to know? What do we want them to feel? Depending on who they are and what do they want to know - your content will change. If you want to talk to prospective employees, you might want to talk about your culture and the diversity of your workforce. If you want to talk to prospective clients, talk about why you are the right partner. Talk about your competence and credibility. Talk...