What makes some Visuals more Exciting than others?
Molly Bang's book Picture This is an interesting book which talks about how pictures work and how they affect our emotions. Molly says we do not see pictures as pictures, but we see them as reality. We feel what the picture wants to make us feel. In this post, I have listed down 8 lessons I have drawn from this interesting book. 1. Bigger shapes are more important than smaller shapes. If you make two shapes of the same size, they would be treated as equally important by your audience. 2. Colours play the biggest role in a picture. In the same example as #1 above, even if both the objects are of the same shape and size, the one in a brighter colour would be seen as more important. 3. If you want to create a feeling of depth (or space) in your image , do not place multiple shapes of the same size. Reduce the size gradually and place them higher and higher up on your slide (or image). Notice how the image on the right creates the space... the triangles keep going fart...