In the first episode of Physics Wallah on Amazon miniTV , Alakh Pandey goes to interview at an institute. He wants to teach Physics there. The interviewer asks him ten questions. Alakh looks startled. He does not answer immediately. We begin pondering, "Does he even know the answer to one of the ten questions?" Once the interviewer finishes reading his questions and assumes Alakh knows nothing, the scene gets dramatic. Alakh not only knows all the answers, he remembers each and every question. He gives correct answers, with explanation, to all the questions. The interviewer is stunned. He recognises that Alakh is a physics wizard. The audience is also impressed. This scene is amazing at establishing Alakh as a champion, a genius. That's why this scene comes in the first episode itself. One instance is enough to prove that Alakh is a Physics wizard. One example is enough to prove that your company is an expert at what it does. Instead of talking about too many client examp...

You are on a call, with a new prospect You introduce yourself, but they look suspect Are you the right vendor, they have a doubt Go ahead and build trust, that’s all this is about First tell them who you are What you do, not what makes you a star Before diving deep, let’s be clear Explain your products and services, my dear Focus on the benefits of working with you Show them proof, tangible and true What makes you special, what stands you out Let them know, without boast and shout Think about the pitch from their point of view Focus more on the prospect, less on you

In communication, we have an urge to tell our audience everything. If you are a management trainee and you have worked on a project for 2 months, you would want to say each and everything to your mentor in the final presentation. Even when we make presentations to our senior management, we have the urge to say a lot. We want to say, "Look we have worked hard on this and we know so much." But the problem - the senior manager does not have time for all this. Look at this print ad for example.  It came in the Times of India. What is this ad trying to communicate to us? The tea has 7 refreshing spices. So, it is tasty. There is a celebrity who endorses this tea. There is a container free with this tea. At the end of it all, nothing 'remains' with us. The brand has tried to say three things in one single ad. In the book Made to Stick, the authors Chip and Dan Heath say, "When you say three things, you say nothing." If we apply that here, the ad should have said O...

There are three pillars of any presentation. Content, Slide design, and Delivery Most books and articles talk about developing the content and designing professional slides. Delivery is often the most ignored topic in almost all of them. But how we 'deliver' a presentation is very crucial. You might have a good story and slides but your delivery might fall flat. You might fail to excite and engage your audience. I came across one presentation which stands out because of its delivery. It is a short demo day investor presentation by Ralph Garvin Jr., a start-up founder. Ralph's slides are okay and his story is okay, but his delivery captures our attention. His delivery stands out. You remember it long after you have forgotten his data. You start to care about the problem that Ralph is trying to solve as a startup founder. It is a 2 minutes 46 seconds video. Watch it here: His hand gestures are very powerful. His gestures are natural too, and they come out of his involvement a...